Stop Building Polite Garbage and Ship Something People Might Actually Care About

Free Version. For Product People Who Need a Wake-Up Call

What’s Inside:

The Conviction Test

• The Beige Product Death Spiral Diagnostic

• The Love vs Like Framework

• Target Market Polarization Worksheet

This is a stripped-down preview. The full 24-page framework includes all the worksheets, validation tools, and launch planning guides to help you build something boldly opinionated (and profitable).

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